The city of Chapel Hill has announced that it will no longer host or monitor its accounts on social media platform X, formerly known as Twitter.
The local government shared this decision in its weekly newspaper “Our City” on Thursday.
“While the main Town X account and the X accounts of individual departments will remain visible, we will not monitor them or create new activities,” the city said. “Instead of posting there, we’re focusing on accessible social networks like Instagram, Facebook, Threads, Bluesky, and Nextdoor. Just search @chapelhillgov to find us on that platform.”
The change means that not only will the city stop posting to its various accounts, but those accounts will also no longer be actively monitored. That includes reports from Chapel Hill Police, Fire, Parks and Recreation, and more.
The announcement came on the same day that X changed its strategy around X Pro, formerly known as TweetDeck. It is a modern program that allows people, businesses or organizations to organize their activities and monitor certain aspects of the platform. While X Pro was previously available as its own service, it will now require a subscription to X Premium +, which costs more than four times a year.
“The best way to keep up to date with news from your government is through this weekly newsletter and on our website, chapelhillnc.gov,” the city release continued.
The move follows the City of Carrboro’s 2024 decision to leave the platform. Carrboro can now be found on Instagram, Facebook and Bluesky. As of March 27, the city has no profile on Threads.
X was known as Twitter until 2023, with its name and many strategies changed by Elon Musk after he took over the company in 2022. The rival social media platform Bluesky started as a research initiative at Twitter Inc. testing user-selected algorithm tools. After cutting ties after Musk found Twitter, Bluesky is now a direct competitor. Threads is another competition, announced by Facebook and Instagram parent company Meta in 2023.
97.9 The Hill and Chapelboro.com will also reduce advertising frequency on X. You can find us on Facebook under “WCHL and Chapelboro.com.” On Instagram we have two accounts, @chapelboronews for our news and @wchlchapelboro for ads related to our radio station. We’re on Bluesky as @wchlchapelboro.bsky.social, and on Threads as @chapelboronews. Follow us on everything to make sure you stay up to date with local news, sports, music and more.
Photo courtesy of Brighton McConnell/Chapel Hill Media Group.
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